全球视野 | Z世代对慈善家的新定义：给予者、倡导者还是变革者？

Arsenal Football Club’s London-born right-winger debuted for the team in 2018, going on to win the FA Cup and play for England by the age of 19. In 2022, Saka joined forces with children’s charity BigShoe to fund vital surgeries for 120 kids in Nigeria, his parents’ home country. The footballer’s work with BigShoe continued last year when he donated 50 containers to help provide shelter to earthquake victims in Morocco. Closer to home, he has given more than 100 pairs of his New Balance boot collaboration to homeless or at-risk players from the charity-run Street Soccer Academy. 

阿森纳足球俱乐部的右边锋布卡约·萨卡出生于伦敦，于2018 年首次代表球队出场，随后赢得英格兰足总杯，并在19岁时入选英格兰国家队。2022年，萨卡与儿童慈善机构BigShoe合作，为尼日利亚（他父母的家乡）的120名儿童资助了关键的手术资金。去年，这位足球运动员继续与BigShoe 合作，为摩洛哥地震灾民捐赠了50个集装箱用于提供庇护。在他的家乡，他与慈善机构街头足球学院（Street Soccer Academy）合作，向无家可归或面临困境的球员赠送了100多双他与New Balance联名合作的球鞋。

Schiffmann’s tech career took off at the age of 17, when he built one of the most popular online Covid-19 trackers, described as “invaluable” by the then director of the National Institute of Allergy and Infectious Diseases, Dr Anthony Fauci. Schiffmann used similar technology to track Black Lives Matter protests in the aftermath of George Floyd’s death, and following Russia’s invasion of Ukraine in 2022 he built UkraineTakeShelter, allowing refugees to connect with potential hosts. The platform initially attracted criticism for lax security measures, but Schiffmann claims the site has safely rehoused more than 100,000 Ukrainians. He has since founded the non-profit Internet Activism, which provides the same service to other crisis zones, and has secured an initial $2.5mn to develop a wearable AI assistant dubbed “friend”, which he says “will help end loneliness”.

艾维·施夫曼的科技事业在17岁时迎来了突破，他开发了一个大受欢迎的在线新冠疫情追踪器，曾被当时的美国国家过敏和传染病研究所主管安东尼·福奇博士誉为“无价之宝”。施夫曼随后使用类似的技术来追踪乔治·弗洛伊德去世后的“黑人人权运动”抗议活动。2022年俄乌冲突后，他开发了“UkraineTakeShelter”平台，帮助难民与潜在的寄宿家庭联系。该平台最初因安全措施松懈而受到批评。但施夫曼称，该网站已经安全地重新安置了超过10万名乌克兰人。此后，他成立了非营利组织“互联网行动主义（Internet Activism）”，为其他危机地区提供相同的服务；并成功获得了250万美元的初始资金，用于开发一款名为“friend”的可穿戴AI助手，他表示该助手“将有助于结束孤独”。

The Euphoria actor made her film debut, aged nine, in 2013’s 12 Years a Slave. Now 21, she is also known for her role in When They See Us, a Netflix retelling of the Central Park Five case, and an appearance in The Last of Us, which earned her an Emmy. Reid also heads up a production company, A Seed & Wings, and hoodie brand ArashiBlu, profits from which are used to restore local parks in Atlanta, where she grew up. She is an active voice on social media, preaching self-love on Instagram via her #Bamazing campaign, and has partnered with beauty brands such as Maybelline, with whom she worked on a Brave Together initiative to raise awareness around mental health. Dark & Lovely collaborated with Reid on 50 $750 book grants for Black female college students.

斯托姆·里德，21岁，因出演《亢奋/Euphoria》而为人熟知，九岁时便在2013年的电影《为奴十二年/12 Years a Slave》中首次亮相。她还因在Netflix的《有色眼镜/When They See Us》中饰演角色而获得关注，该剧讲述了中央公园五人案件；以及在《最后生还者/ The Last of Us》中的出演，为她赢得了艾美奖。里德还经营着一家制作公司A Seed & Wings，并拥有连帽衫品牌ArashiBlu，这些公司的利润将用于修复亚特兰大当地的公园，因为里德在那里长大。她还在社交媒体上积极发声，通过Instagram的#Bamazing运动倡导自爱，并与美妆品牌如美宝莲合作，发起了“Brave Together”计划，旨在提高人们对心理健康的关注。美妆品牌Dark & Lovely与里德合作，为黑人女大学生提供了50份价值750美元的书籍奖学金。

College basketball player Paige Bueckers joined the UConn Huskies in 2020 and played one of the best freshman seasons in the history of the National Collegiate Athletics Association (NCAA). She is one of the first – and most famous – college athletes to benefit from regulation changes allowing players to accept endorsement deals. Now the industry is watching her closely to discover the full potential of these partnerships, both financial and philanthropic, as Bueckers only accepts brand deals with built-in community engagement opportunities. Her Paige Bueckers Foundation was launched in 2022 with the mobile payment service Cash App, funded by an initial $100,000 Bitcoin donation from the brand. The foundation’s “Food & Wellness” mission is supported by EdTech company Chegg, which stocks the University of Connecticut’s on-campus food bank, while drinks brand Gatorade sponsors the “Sport” strand, supplying equipment to youth sports organisations across the state. Bueckers also gets stuck in herself, running training sessions for young athletes who are looking to follow in her footsteps.

大学篮球运动员佩奇·布克斯于2020年加入康涅狄格大学哈士奇队，并在美国全国大学体育协会历史上打出了最出色的首年赛季之一。她是最早受益于规则变化的大学运动员之一，也是最著名的一位，这些变化允许运动员接受代言合同。如今，行业正在密切关注她，以探索这些合作关系的全部潜力，无论是财务上的还是慈善方面的；因为布克斯只接受那些能够通过品牌合作为社区提供参与机会的合作。2022年，她与移动支付服务商Cash App合作成立了佩奇·布克斯基金，该基金会的启动资金来自Cash App捐赠的、价值10万美元的比特币。基金会的“食品与健康”使命得到了教育科技公司Chegg的支持，后者为康涅狄格大学校园内的食品银行提供物资，而饮料品牌佳得乐则赞助了“体育”项目，向全康涅狄格州的青少年体育组织提供设备。布克斯本人也积极参与其中，为那些希望追随她脚步的年轻运动员，提供训练课程。

Having spent her high-school career working as an actor – she starred in ABC sitcom Black-ish – Shahidi has already spearheaded a number of philanthropic efforts. At 14, she volunteered in Jamaica with healthcare access organisation Integrative Clinics International. She has also mentored young women through non-profit Saving Our Daughters and her own Yara’s Club, an online programme for high-school students launched in 2016 with The Young Women’s Leadership School of New York. Michelle Obama wrote her a recommendation for Harvard University, where Shahidi majored in Interdisciplinary Sociology and African American Studies. The actor has also created a political education series with short-form news company NowThis, and has appeared in the social media campaign for Dior Stands With Women – a collaboration with the Charlize Theron Africa Outreach Project, which saw the French fashion house fund four-year scholarships for students in southern Africa. Her latest venture is a podcast with SiriusXM called The Optimist Project, in which she interviews “the best thought leaders of our time”, among them singer Janelle Monáe and cognitive scientist Dr Laurie Santos. She’s also partnered with Stacey Abrams’ organisation Fair Fight Action to help prevent voter suppression.

在高中时期，雅拉·沙希迪便开始了她的演艺生涯。她曾在ABC情景喜剧《Black-ish/喜新不厌旧》中出演。沙希迪目前已经牵头开展了多个慈善项目。14岁时，她曾在牙买加的医疗服务组织Integrative Clinics International担任志愿者。她还通过非营利组织Saving Our Daughters和她自己的项目Yara’s Club指导年轻女性，后者是一个在线项目，于2016年与纽约的年轻女性领导力学校（The Young Women’s Leadership School of New York）合作推出，旨在为高中生提供指导。米歇尔·奥巴马曾为她写推荐信，帮助她进入哈佛大学，沙希迪在那里主修跨学科社会学和非裔美国人研究。此外，这位演员还与短视频新闻公司NowThis合作，创建了一系列的政治教育视频。沙希迪还参与了迪奥的Dior Stands With Women社交媒体运动（这是与查理兹·塞隆/Charlize Theron的非洲外展项目的合作，该法国时尚品牌资助了非洲南部学生的四年奖学金）。沙希迪的最新项目是与SiriusXM合作的播客《乐观主义者计划/The Optimist Project》，在节目中她采访了“当代最优秀的思想领袖”，包括歌手加奈儿·梦奈（Janelle Monáe）和认知科学家劳里·桑托斯博士。她还与斯泰西·艾布拉姆斯的组织“公平选举行动/Fair Fight Action“合作，帮助预防选民压制（译者注：选民压制是用来阻止或防止特定人群投票或登记投票的策略。该策略试图通过降低某些选民的投票率来获得优势，例如更为严格的身份认证或是关闭特定地区的投票站——维基百科）。

A typical Gen Z multi-hyphenate, the racing driver has already won eight Grands Prix for Ferrari, modelled for Giorgio Armani and founded a low-calorie ice-cream brand, LEC. Leclerc revealed his philanthropic streak during the pandemic when cancellations led him to launch a series of simulated races against opponents including McLaren’s Lando Norris, raising $70,000 for the WHO’s Covid-19 Solidarity Response Fund. 2020 also saw Leclerc volunteer for the Red Cross, delivering meals to the elderly in Monte Carlo, and promote a free mask initiative set up by the Princess Charlene of Monaco Foundation, for which he is an ambassador. Since then, Leclerc has raised more than €360,000 to help victims of flooding in Italy’s Emilia-Romagna by auctioning off his race suit and helmet from the Monaco Grand Prix.

这位赛车手是典型的“Z世代”多面手，赛车手查尔斯·勒克莱尔已经为法拉利赢得了八场大奖赛冠军，还为乔治·阿玛尼做过模特，并创立了低热量冰淇淋品牌LEC。在疫情期间，勒克莱尔展现了他的慈善精神。当赛事被取消时，他发起了一系列模拟比赛，与包括迈凯伦车队的兰多·诺里斯在内的对手进行对决，为世界卫生组织的COVID-19团结应对基金筹集了7万美元。2020年，勒克莱尔还志愿为红十字会服务，在蒙特卡洛为老年人送餐，并支持由摩纳哥夏琳王妃基金会设立的免费口罩倡议，勒克莱尔是该基金会的亲善大使。之后，勒克莱尔还通过拍卖摩纳哥大奖赛的赛车服和头盔，为意大利艾米利亚-罗马涅地区的洪灾灾民筹集了超过36万欧元。

An addition to the ever-growing list of Disney Channel alumni, Carpenter has become a bestselling pop artist with the help of TikTok and a supporting gig at Taylor Swift’s Eras Tour. For her own sold-out arena tour, Short n’ Sweet, Carpenter collaborated with Plus1 to donate an undisclosed percentage of profits to her Plus1 fund, which is dedicated to mental health, animal welfare and LGBTQ+ advocacy. The tour also welcomed volunteers from HeadCount, a democratic participation non-profit that named Carpenter as the pop artist who had registered the most new voters – 35,814 – ahead of the US presidential election last month. The merchandise for her 2016 single “Smoke and Fire” raised funds for the American Red Cross, while the Van Leeuwen coffee ice-cream promoting her 2024 single “Espresso” diverted 50 per cent of profits to the Ali Forney Center, which tackles homelessness among LGBTQ+ youth.

作为出自迪士尼频道的又一位明星艺人，塞布丽娜·卡彭特凭借TikTok和在泰勒·斯威夫特（Taylor Swift）的Eras Tour演唱会的开场演出，成为了一名畅销流行歌手。在她已售罄的Short n’ Sweet巡演中，卡朋特与非营利组织Plus1合作，捐赠了未公开比例的利润到她的Plus1基金，该基金致力于心理健康、动物福利和LGBTQ+权益倡导。这次巡演还迎来了来自非营利性民主参与组织HeadCount的志愿者。该组织将卡朋特评为在11月美国总统大选前，帮助新选民注册登记最多的流行歌手，有35814人。此外，她2016年单曲《Smoke and Fire》的周边产品，为美国红十字会筹集了资金。而为了推广她2024年单曲《Espresso》所推出的Van Leeuwen咖啡冰淇淋，则将其利润的50%捐赠给了Ali Forney Center，该组织致力于解决LGBTQ+青少年无家可归的问题。

Best known as Lucas in Netflix’s Stranger Things, McLaughlin has also had a Broadway career, portraying Young Simba in The Lion King. Last year, he was announced as the newest face of Dior Beauty, selected for his achievements in both acting and philanthropy. His Toa Foundation Inc, founded in 2020, supports personal development globally through performing arts and financial literacy – a cause McLaughlin has also championed through work with banking platform Step. His social media has been plastered with hashtags such as #BeYourBiggestFan and #EmbraceYourFace, as well as videos a

麦克劳克林在Netflix的《怪奇物语/Stranger Things》中饰演的卢卡斯一角最为人熟知，他还曾在百老汇出演《狮子王》中的年轻辛巴。去年，他被宣布成为迪奥美妆的最新代言人，这也是因为他在演艺和慈善事业方面的成就。他于2020年创立的非营利组织Toa Foundation Inc，致力于通过在全球范围内提供与表演艺术和金融知识素养相关的机会和资源，来支持个人发展。麦克劳克林还通过与银行平台 Step 的合作来倡导这一事业。他的社交媒体上充斥着#BeYourBiggestFan（做自己最大的粉丝）和#EmbraceYourFace（接纳你的面容）等话题标签，以及倡导选民登记的非营利组织 vote.org的视频。